Request for Proposal (RFP) for Endline Survey of UPMA

Odisha, India | Full-time | Fully remote


Request for Proposal (RFP) for Conducting Endline Study of Ultra-Poor Market Access (UPMA) Project

Trickle Up invites proposal from Research Agencies/ Academic Institutions/ Consulting Firms of repute for conducting an Endline Study of the Ultra-Poor Market Access (UPMA) project in Bangomunda Block, Bolangir district of Odisha.

This document includes the following:

  1. a) Terms of Reference (TOR)
  2. b) Instructions to the consultant agency

The interested and eligible organizations are requested to submit both Technical and Financial proposals for the assignment on or before 04th November 2022.

  • Terms of Reference (TOR)
  1. Introduction

Trickle Up is a non-profit international development organization that empowers people living in extreme poverty. Trickle Up’s primary focus and expertise is reaching the most vulnerable and excluded women, people with disabilities, members of indigenous groups, and refugees in the Americas, Africa, and India. These groups are disproportionately affected by extreme poverty, and they are also the most likely to be beyond the reach of government programs and other anti-poverty NGOs. Since 1979, Trickle Up has been enabling extremely poor people to build resilient livelihoods and emerge from the cycle of poverty.  Trickle Up is committed to the global goal to eradicate extreme poverty by 2030. Trickle Up’s vision is a world free from extreme poverty and our scaling goal is reaching 5 million people by supporting 1 million ultra-poor women and moving them out of extreme poverty by 2030. To make it happen, Trickle Up has established partnerships with local organizations, global institutions, and governments who have the capacity to reach far more of the poorest than they could ever reach working alone.

Trickle Up began working in India in 1983, and since that time has supported more than 150,000 ultra-poor women in 22 districts across the states of Jharkhand, Odisha and West Bengal. Integral to our approach is generating the evidence and learning necessary to improve our own work and to influence key stakeholders to adopt approaches that reach and transform the lives of women living in extreme poverty. Trickle Up is a trusted partner of the Jharkhand, Odisha and West Bengal branches of the National Rural Livelihood Mission program. our aim is to promote integration of economic and social inclusion programming with state social protection programs, building the capacity of government partners to implement, monitor, and evaluate their effectiveness, and to ensure that the poorest people benefit from available government services. We and our nonprofit partners interact with government at block, district, and state levels to achieve this convergence via influencing, capacity building, strategy-setting support, mutual trust built on transparent collaboration, evidence for decision-making, and more. With economic and social inclusion work at our programmatic core, Trickle Up strives to deliver services with quality, because extremely poor people deserve nothing less, and at scale, because the extent of extreme poverty demands it.

  1. Ultra-Poor Market Access (UPMA) Project

Trickle Up in partnership with Walmart Foundation intervened to help extremely poor women under Ultra-Poor Market Access (UPMA) project to become market ready and gain access to other supports provided by Government, development agencies and private service providers, to achieve higher and sustained returns from their livelihoods and build resilience to the frequent economic shocks. UPMA works at multiple levels of the market system: providing individual women with new knowledge, technical, business and financial skills, confidence, and access to information. Farmer Interest Groups (FIGs), formed to support women's needs for collective action to purchase bulk inputs, access financing, aggregate produce, and access larger markets with greater returns. The four core areas of activities are: Livelihood planning with suitable market and value chain linkages; Strengthening Farmer Interest Groups; Individual and Group Coaching and Mentoring; Investing in Digital Tools.

  1. UPMA Project Objectives

The primary goal of the project is to transit the cohort of 1016 women to sustainable and resilient livelihoods, characterized by increased incomes and greater integration into social and economic structures, increased social status and food security. It was envisaged that the intervention will achieve four core outcomes:

  • Participating women have sustainable, market-based micro-enterprises, either as individuals or collectives.
  • Participating women demonstrate greater self-confidence and agency within their households, groups and communities.
  • Farmer Interest Groups (FIGs) are effective platforms for service access and market linkages.
  • Digital technology supports decision-making, at home and on farm; financial literacy; and business management
  1. Rationale

During the initial phase of project implementation, a baseline study was undertaken to generate baseline estimates and establish benchmarks to enable measurement of the project’s impact and outcomes, as committed in the project’s logical framework.

The key impact areas explored during the baseline study include:

  • Access to market-based micro enterprises / livelihood opportunities for the project participants.
  • Household income and savings
  • Access to financial resources / credit for the project participants.
  • Income / Profit made by the Farmers’ Interest Group (FIG)
  • Risks and vulnerabilities of participant households
  • Access to relevant technical training, training on business acumen and management
  • Role of project participants in household decision-making
  • Role of women / project participants in community level institutions and activities and FIG
  • Access to digital tool and technologies for the participant
  • Access to digital tools and technology for the farmers interest groups

An endline study of UPMA project will facilitate a comparison of outcomes at baseline and endline and the changes that occurred during the intervention would be measured.

  1. Objective of Endline Study

The objectives of the endline study are as follows:

  • To evaluate the performance of UPMA project against the expected outcome and indicators defined in project’s logical framework and Trickle Up’s global indicator framework
  • To assess how UPMA project could support the knowledge, confidence and capital building of ultra-poor women in order to gradually engage them in higher risk/higher return group enterprises.
  • To assess the role played by the Farmers Interest Groups and recommend the possible steps for formalization of FIGs and integration of FIGs with FPOs.  
  • To gauge how UPMA project can become a proof of concept for shifting the ultra-poor women at the bottom of pyramid to sustainable livelihoods and can be replicated /scaled in a different geography
  • Determine both intended and unintended consequences of UPMA project
  1. Scope of Work for endline study

This TOR details out the scope of work for the organization to be contracted for the endline study. Key activities to be conducted include the following:

  1. Desk review of relevant project documents including periodic reports of the UPMA project
  2. Develop and finalize methodologies for data collection and analysis, in consultation with Trickle Up.
  3. Develop and adapt quantitative and qualitative tools for data collection (some of the tools for survey of project participants will be provided by Trickle Up)
  4. Share all tools with Trickle Up M&E team for inputs.
  5. Pre-test, finalize and translate final tools; tools for data collection should be bilingual – English and Odia
  6. Conversion of quantitative tool in digital platform CommCare (preferred, though other ODK platforms will be considered)
  7. Recruitment and training of field enumerators, supervisors, moderators for quantitative and qualitative data collection
  8. Data collection using digital tools, in-depth interviews, Focus Group Discussions (FGD)
  9. Data entry, cleaning and analysis of data through a statistical package (e.g., R, SPSS)
  10. Ensure quality control at all stages of data collection, data entry and data analysis
  11. Sharing draft findings with the Trickle Up team through a PowerPoint presentation by January 2<sup>nd,</sup>
  12. Incorporation of Trickle Up inputs and submit final report
  13. Final report, Executive Summary (2-3 pages), and PowerPoint presentation to be presented to Trickle Up by 9th January, 2023.

The endline study will support Trickle Up’s learning agenda and provide data insights for designing the next phase of UPMA project.

  1. Methodology

The endline study will use a mix of quantitative and qualitative methods for data collection. The quantitative data collection will include a statistically representative sample of UPMA participants.

Understanding the effectiveness of UPMA project and evaluating its impact on the ultra-poor women and their families is an essential component of the evaluation. The findings from the endline will help in showcasing the strengths and the weaknesses of the project and would help Trickle Up in revising its project design. The findings will also serve as a benchmark for setting targets for future projects.

The following table presents a list of stakeholders to be interviewed from different departments at District and Block level. Quantitative and qualitative surveys are to be conducted with selected Project Participants, FIG leaders and functionaries, coaches and partner NGO management team and field workers. The tools and data collection plan will be developed by the agency and will be finalized in consultation with Trickle Up team.


Total Number


Household Survey

Approximately 250 HHs

Total sample household size to be statistically significant

Focus Group Discussions


Project participants / household members

Male and Female members

Stakeholders' interviews at community level


In-depth discussions with coaches and field staff of partner NGOs


Coaches and field staff of partner NGOs

In-depth discussion with FIGs – Group leader and members 

12 - 14

FIGs would be selected randomly

FIG Checklist data



Stakeholders' interviews at block level



Key Informant Interviews


1. Implementing partner agencies

2. Line Departments

3. Technical support agencies linked with the FIGs

4. Market players

5. Financial institutions linked with the FIGs

6. PRI members and executives

Table 1: Proposed coverage for the endline study 

  1. Expected Deliverables
  • Inception report, including detailed plan for resource allocation and project implementation
  • Draft and final set of study tools – Questionnaire, Checklist and discussion guidelines
  • Translated Odia tools
  • Field testing of digital tool along with testing report
  • Detailed training schedule with training pack (all presentations) along with deployment of tools on all mobiles,
  • Training report and movement plan for data collection will be shared with Trickle Up on weekly basis.
  • Agency will be responsible for all data quality checks and completeness of data tables. They will analyse the data in tables and graphs.
  • Share data set (in MS excel) and syntax of analyses
  • Submit draft and final report
  • Submit key findings in presentation and descriptive narrative
  1. Timeline

The duration of assignment will be maximum of 42 days and is expected to commence from 21st November 2022. A detailed timeline for the assignment as well as a schedule for regular progress updates will be required and should be included in the proposal.

(B) Instructions to Consultant

  1. Expected Profile of the Consultant

The successful agency should have at least the following qualifications:

  • The agency should have relevant experience of carrying out Endline evaluation,
  • The agency should have prior experience of working around evaluation in Ultra-poor communities
  • The agency should have relevant experience of successful conduct of studies based on experimental designs.
  • The agency should have relevant experience on mobile based data collection
  • The agency should have relevant and experienced personnel for carrying out the study.
  • The agency should have prior experience of carrying out similar exercises in Western Odisha.
  1. Gender Integration

The agency needs to ensure that the enumerators deployed for data collection are experienced, well trained and includes both male and female.

  1. Submission of Applications

Interested agencies are requested to submit the following documents to with subject line ‘Endline Study of UPMA’ by 04<sup>th </sup>November 2022.

In case of any queries related to this RFP, please send your questions by email to with subject line ‘Endline Study of UPMA’ by 31<sup>st</sup> October 2022.

The agency shall submit its best price offer/ proposal in accordance with the RFP shall contain the following:

  • Proposal cover letter signed by a person authorized to sign on behalf of the agency
  • A brief proposal for completing the deliverables
  • Profile of the agency – include reports of previous similar work, CVs of the team leader and key members of the team,
  • Understanding and interpretation of the Scope of Work, approach and methodology, including timeline, overview of work plan
  • Summary of relevant experience - list current and previous relevant projects.
  • Performance References for similar work
  • Implementation plan with quality control protocols
  • Budget – explain the rationale behind the numbers and give breakup for the exercise
  1. Payment and Payment Schedule
  • 30% upon submission of inception report
  • 30% payment upon submission of top line findings and data analysis
  • 40% payment upon submission of final report and presentation

Please Note

  • No hardware support will be provided from Trickle Up, example mobile phones for data collection
  • Budget submitted should be inclusive of all taxes
  • Travel and training costs to be included in the budget proposed


Annexure 1

 All respective proposals received in response to this RFP will be evaluated and scored on Technical and Cost factors. The contract shall be awarded to the firm which has the highest total proposal evaluation score based on the Evaluation Criteria outlined below.

Proposal Evaluation Criteria 

Part A - Agency Information (Maximum 10 Points) 

1. Did the agency provide all of the requested information?

2. Are the skills and experience of the proposed Key Personnel applicable to the work to be performed under the RFP

Part B - Past Performance (Maximum 10 Points)  

3. Relevant Background and Capabilities 

4. Does the agency have relevant experience doing similar work in the last 5 years, and have they provided past project and client information?

Part C - Proposed Technical Approach to Complete the Work (Maximum 50 Points) 

Robustness and Reasonableness of agency methodology to complete within the time and resources available, proposed methods for data quality management, approach to minimize errors.  

Technical Evaluation Scoring - Possible Total Score 70

Cost Evaluation Criteria

Cost Effectiveness (Maximum 30 points)  

1. Comparison with Internal Estimate 

2. Comparison to Other Bidders Proposals (lowest price ranked maximum points, and then de-rated on a percentage basis downward)

Possible Total Score – 100